The Apple Watch Sport is now available to buy direct from Apple, both online and in store, and is already proving to be popular among early adopters.
Initial supplies of the Watch were limited, due to a technical fault with the Taptic Engines, which is why orders for the Watch have been restricted to Apple’s online stores. Apple's Sport Watch model doesn't feature a sapphire display, so is likely to be in plentiful supply.
Early indicators show that the Sport Watch in Space Grey is proving to be the most popular model accounting for 64 percent of pre-orders at launch, according to estimates from Slice Intelligence. Apple’s advice to customers is to pre-order online for collection in store if you want to guarantee getting the Watch you want.
While Apple catch up with demand we’re unlikely to see distribution extended to retailers just yet. But we’re keeping an eager eye on developments and we'll be updating this page with Apple Watch Sport stock availability from all the major UK retailers - helping you to find yours as quickly as possible. In the meantime you can buy your Apple Watch at your nearest Apple Store.
Apple Watch Sport stock & delivery dates
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