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It's the same every year with Apple claiming the demand out weighs the number of units available. It's maybe time they fired their marketing teams as clearly they are not looking at the market analysis from previous launches. Most network providers offer some sort of yearly upgrade scheme these days so it's inevitable a lot of people will want the latest handset yearly. I had to wait for the IP 6S+ until 25 October last year due to lack of availability so I'm anticipating a similar wait this year.